about using only two or three words. These are your main keywords for your website.
Using these keywords in your domain name will tell people exactly what your site is about. For example, if we are building a website that focuses on cat supplies, the domain name "catsupplies.com" tells people exactly what the website is about. On the other hand, "cats.com" suggests that the website is about cats in general, but not specifically about cat supplies.
Using keywords in your domain also helps you gain better search engine rankings. Search engines give more value to domain names that contain the keywords that people are searching for, and will rank websites that have the specific keyword in the domain name higher.
Your Domain Name Should Be Your Website Name
This may seem like common sense, but your website name should match your domain name. Having your website name and domain name the same makes it easier for people to remember and return to your website. For this reason, it is best to hold off on choosing a website name until you have registered a domain name.
What if you already have an established offline business? You should definitely try to get your business name as your domain name.
Your Domain Name Should Be Easy to Say, Spell, and Remember
You want to make sure that your domain name is easy to remember, especially after people see it or hear it. If you were to tell someone what your domain name is, would they know how to spell it?
Make sure that none of the words in your domain name can easily be confused with another word. For example, maneattraction.com and mainattraction.com sound the same, but are spelled different.
Another thing to consider is different variations of the same word. For example, if you were to tell someone that your website is womansforum.com, there is the possibility that they would type in womensforum.com when searching for your website.
Keep Your Domain Name As Short As Possible
Even though the majority of short domain names (single word domains) have already been taken, you still want to keep your domain name as short as possible.
A domain name can be up to 67 characters long, but you don't want to take up all 67 characters. This is because people won't be able to remember it, much less spell it without mistakes. For our cat supply example, the following domain name would probably not be a good choice: thebestcatsuppliesandproductsaround.com.
Choose The Most Appropriate Extension For Your Domain
An extension is what appears at the end of your domain name. Domains that end with .com are the most common and are shown by the search engines first, above the .net (networks), .org (non-profit organizations) and .biz (business) extensions.
If you have a highly recognized business, I would suggest registering not only the .com form of your domain name, but also the .org, .net, and .biz forms as well. This can help prevent the dilution of your domain name.
Country-Specific Domain Extensions
You can also choose a country specific extension if your business only serves and operates in a specific country. Here are some country specific extensions (there are also extensions for other countries that aren't listed here)
.ca is for Canada
.fr is for France
.us is for the United States
.uk is for the United Kingdom
Country specific domain names will have a top-level country code (i.e. uk) and a subcategory code such as .co (for commercial enterprises) or .org (for non-commercial organizations). For example, catsupplies.co.uk would be for a commercial cat supply company based and serving the United Kingdom.
Remember, if you get a domain name that has an extension other than .com, be sure that you promote your website name with the full domain name.
How to pick a great domain name: Doing your research
Write down the main concept keywords for your website, as well as any benefits that visitors might get from your website. If you have a physical business, write down your business name as well.
Now you can begin your search for possible domain names. To do this, you can use the following the steps below:
Under Step 1 choose Domain Names from the drop-down menu.
Under Step 2 choose Domain Namer and Availability Checker from the drop-down.
Under Step 3 type in your main website keyword.
Under Step 4 type in your secondary descriptive keyword
Click the Search It button
When you click on "Click Here to See Your Results", it will take you to Domain Tools, which lists results for possible domain names that contain your keywords. Domain Tools usually returns more than one page of possible domain names, so be sure to check all of the pages for possible domain names.
Look for domain names with the .com extension
If the domain name has an open circle by it, it signifies that it is available. Concentrate on the available domain names that have the .com or the .net extensions, which are the most common.
Another point to consider is that the Internet Explorer browser automatically inserts .com at the end when someone types in a website name into the address bar without putting an extension on it.
It would be a shame to send visitors to your competition just because they registered their domain with the .com extension and you didn't.
You can also search for domain names that don't have hyphens by clicking on the "new search" button at the top of the Domain Tools page. Make sure that you check the "no" button for the "Hyphens" option at the top.
Wednesday, March 31, 2010
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